Smartphones, tablets, mobile broadband: nowadays, mobile communication doesn’t only mean voice calling and SMS sending. We consume multimedia content, and run applications on these handheld devices. Today, mobile marketing has integrated into campaigns.  Bluetooth marketing, QR code, „in app advertising”, mobile ads, SMS and MMS campaigns: these are all excellent instruments that can effectively help successful and innovative marketing communication. Neo has always played a leading part in acquiring and applying new technologies, so without doubt we are up-to-date in these areas. We don’t get confused either when we want to open for other new-media platforms: Smart TV, IPTV – these are some keywords of the marketing future, but for us it’s reality at present!